Anthony Centore

Maintaining Brand Consistency for your Counseling Practice A counseling center in Nashville, Tennessee — called Healthy Mind* — is struggling to fill their clinicians’ caseloads.

It’s a paradox that for all the time we counselors spend communicating with persons in session, many of us are by nature introspective and introverted (and sometimes even reclusive) individuals. This serves us well as counselors — counseling is in fact isolating work — but our introverted dispositions can handicap us as promoters of our private practices.

Zero to One Client in Seven Days I was speaking with a licensed counselor and she asked me “If I wanted to get started in private practice, how long would it take me to open my doors and see my first client?” I thought about the question for a minute, and replied: “With a couple thousand dollars and a close to full-time commitment, you could be open and seeing your first client within a week.”

Delegation is one of the most important skills for a business owner to master. Done well, delegation will help get you out of the day-to-day minutia and allow you to focus your attention on broader company issues. In addition, good delegation can increase the morale, confidence and productivity of your team.

What's in a Name? Naming your practice is like getting a tattoo. It’s painful. And, excluding expensive surgery, it’s something you’re stuck with for life. As difficult as it may be to decide on what, you know, you want to be known as to the public, I’ll provide some pointers on picking a good name for your practice.