Anthony Centore

As society’s understanding of mental health disorders has expanded in recent years, the pivotal role mental health counselors fill in helping clients has gained long overdue recognition. As counselors, we’ve been at the forefront, providing necessary care and support to clients.

Since early 2020, many counseling services have found a new home online. Telehealth has established itself as a viable and efficient method for therapists to help their clients, resulting in a potential surplus of physical counseling spaces.

We all make mistakes, but when it comes to mistakes in marketing and advertising, they can literally cost you. In this two-part column, we’ll review 18 of the most common marketing and advertising mistakes made by mental health professionals.

Selling a practice. It might be the largest single financial transaction of your life. And it could go very well, or it might not happen at all. Depending on the choices you make, your practice could fund your retirement…or it might be worth close to nothing. While it’s a much larger topic than this column can do justice, this month I’ll provide a few tips to help you increase the value of your counseling practice.

I don’t like risk, and the risks of opening a new practice and adding therapists to our growing team are many. We need the right location, the right staff, the right operations, the right credentialing, and even the right marketing. The failure of any one of these key areas will cripple the project.