June is National Men’s Health Month. And while men’s mental health is certainly acknowledged as a key component of their overall health and well-being, its importance is often overshadowed by concerns about everything from conditions like high blood pressure and heart disease to the threat of prostate cancer or Alzheimer's disease as men continue to age.

The numbers behind men’s health

There’s a long list of statistics all pointing to facts like men are less likely to take care of themselves than woman, men will wait longer to seek medical help for any health issues or concerns and men are more likely to develop substance use disorders. According to the National Center for Health Statistics, the life expectancy for males at birth dropped from 76.3 years in 2019 to 75.1 in 2020, further increasing the life expectancy gap between males and females (80.5 years in 2020) to 5.4 years.

And when we shift that statistical focus to men’s mental health, the picture isn’t much brighter. According to the American Foundation for Suicide Prevention, men died by suicide 3.6 times more often than women in 2019. Mental Health America notes that one in five men develop alcohol dependency during their lifetimes and gay and bisexual men are more likely to have higher rates of substance abuse than heterosexual men.

Among men between the ages of 18 and 44 who had daily feelings of anxiety or depression, non-Hispanic Black men and Hispanic men were less likely than non-Hispanic White men to have used mental health treatments. And all these numbers are fueled by archaically gendered stereotypes that reinforce beliefs that men should be able to control their emotions and feelings and that talking about those things openly is taboo if not downright “unmanly.”

Choosing contemporary mental health talk over outdated gender stereotypes

The reality is that if we want to pursue a substantive conversation about “men’s health,” thoughtful discussion about men’s mental health should be front and center. And if we want to make that discussion a productive one, we need to embrace compassionate, contemporary and rationale ways of talking about mental health that defy outdated, gender-based perspectives. And, slowly but surely, that’s exactly what’s happening.

Encompassing some older efforts as well as some new, there is a growing collection of initiatives and advocacy campaigns designed to unravel the stigma surrounding men’s mental health needs and reframe the conversation in ways that speak to individuals in need.

Pursuing effective mental health campaigns for men

The Man Therapy campaign cut right through the stigma duct tape with clever marketing and engagement efforts with reminders like, “You can’t fix your mental health with duct tape,” and “It’s ok to cry, even when it’s not about sports.” One of the most clever and critical factors underscoring Man Therapy is understanding why certain groups of people, in this case middle-aged working men, “check out” anytime they hear the topic of mental health brought up and finding more effective strategies for connecting with them.

Therapy for Black Men and Men Thrive are two incredible examples of efforts to acknowledge the unique mental health challenges faced by Black men. From providing targeted resources and carefully curated communities of support to calling out the “generational toxic stress, depression, and anxiety” that prevent Black men from thriving, these projects call out directly the combined effects of toxic masculinity and systemic racism and champion a new mental health movement that celebrates and centers Black men.

And there are organizations like Movember that have been working for the last two decades to fund projects focused on challenging the status quo around men’s health and “transforming the way health services reach and support men,” including services focused on mental health.

If we want to support overall health and well-being for any group or individual, we have to acknowledge two fundamental notions: 1) Mental health is an essential component of overall health and needs to be centered in the conversation, and 2) If we want men, and anybody else for that matter, to engage in a conversation about mental health, we need to understand what speaks to them (and what doesn’t) and why, and do everything we can to facilitate that conversation.